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How has Grayscale Marketing demonstrated social media innovation in our previous work?
To us, innovation is any new process activated in the marketplace that is more effective than the original, and as a consequence produces...
tim8540
Oct 27, 20202 min read


What is Grayscale Marketing's philosophy on how insights can help inform creative?
To us, the answer lies in understanding people first, then human nature, and specific engagement metrics. Better understanding where a...
tim8540
Oct 14, 20201 min read


What’s Grayscale Marketing's approach to and philosophy on community management?
Our view is that most brands could be better neighbors. They talk “at” their audience and not “with” them. They only post when they want...
tim8540
Sep 9, 20201 min read

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