Impression = Awareness = Engagement = Traffic = Sales Why are impressions important in event marketing? Impressions help to build buzz...

Are you organizing a live event that sells tickets and want to ensure that your marketing and advertising efforts are effective? Look no...

Live event ticketing can be a lucrative business, but it requires careful attention to key metrics such as margin and cost per...

This year’s average ticket was $108 - ALMOST 18% higher than 2019's average price of $92 - Tim Gray Taylor Swift fans are not having a...

No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...

Apple's iOS 15 includes the release of Mail Privacy Protection for the Apple Mail app. This new feature will have a significant impact on...

It was an ordinary night in 2020 when rising country artist Andrew Jannakos’ life would change forever. Andrew’s (now) wife, Katie...

Why do most “marketing plans” fail? The truth is, many marketing plans either fail completely or just don’t produce the results the...

In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release...

Warner Chappell Production Music, the production music arm of Warner Chappell has launched an incredible new website with the help of Graysc

Our approach begins with an in-depth discovery to research and gather data, complete a client audit, and complete a competitive...

Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel....

There is no denying that Instagram has been at the center of consumer attention across the world for the last several years. In fact,...

Our team has designed AR within Lens Studio utilizing Snapchat’s premade materials as well as built interactive experiences using...

To us, innovation is any new process activated in the marketplace that is more effective than the original, and as a consequence produces...

To us, the answer lies in understanding people first, then human nature, and specific engagement metrics. Better understanding where a...

Our view is that most brands could be better neighbors. They talk “at” their audience and not “with” them. They only post when they want...

Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...

(i.e. red carpet events/premieres, festivals, industry events, etc) We have extensive experience in live event coverage including red...

As corny as it sounds, social media serves as a powerful tool for building relationships – and relationships really are difficult things...