How To Sell More Tickets To Your Event or Concert
Impression = Awareness = Engagement = Traffic = Sales Why are impressions important in event marketing? Impressions help to build buzz...
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tim8540
- Mar 22
- 4 min
Best Practices for Marketing Fairs, Festivals, and Rodeos.
Are you organizing a live event that sells tickets and want to ensure that your marketing and advertising efforts are effective? Look no...
tim8540
- Mar 2
- 4 min
Maximizing Profitability in Live Event Ticketing: The Importance of Margin and Cost per Acquisition
Live event ticketing can be a lucrative business, but it requires careful attention to key metrics such as margin and cost per...
tim8540
- Nov 17, 2022
- 6 min
CNBC Contribution On Secondary Ticket Marketing Following Taylor Swift On Sale Cancellation
This year’s average ticket was $108 - ALMOST 18% higher than 2019's average price of $92 - Tim Gray Taylor Swift fans are not having a...
tim8540
- Feb 10, 2022
- 11 min
Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
tim8540
- Dec 29, 2021
- 1 min
How iOS 15 Impacts Your Email Marketing Statistics
Apple's iOS 15 includes the release of Mail Privacy Protection for the Apple Mail app. This new feature will have a significant impact on...
tim8540
- Dec 21, 2021
- 5 min
Why Is TikTok the Biggest Social Media Opportunity of 2022?
It was an ordinary night in 2020 when rising country artist Andrew Jannakos’ life would change forever. Andrew’s (now) wife, Katie...
tim8540
- Nov 23, 2021
- 6 min
How To Build a 90-Day Digital Marketing Plan
Why do most “marketing plans” fail? The truth is, many marketing plans either fail completely or just don’t produce the results the...
tim8540
- Jul 8, 2021
- 6 min
Should Email Marketers Be Worried About Apple’s iOS15?
In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release...
tim8540
- May 18, 2021
- 1 min
Warner Chappell Launches New Website!
Warner Chappell Production Music, the production music arm of Warner Chappell has launched an incredible new website with the help of Graysc
tim8540
- Feb 10, 2021
- 1 min
What’s Grayscale Marketing's approach to developing and adapting content for social media?
Our approach begins with an in-depth discovery to research and gather data, complete a client audit, and complete a competitive...
tim8540
- Jan 7, 2021
- 10 min
How Apple’s iOS 14 Release May Affect Your Facebook Ads and Reporting
Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel....
tim8540
- Nov 27, 2020
- 8 min
HOW DOES INSTAGRAM WORK? EVERYTHING YOU NEED TO KNOW
There is no denying that Instagram has been at the center of consumer attention across the world for the last several years. In fact,...
tim8540
- Nov 13, 2020
- 2 min
What is Grayscale Marketing's experience with creation of AR experiences for social campaigns?
Our team has designed AR within Lens Studio utilizing Snapchat’s premade materials as well as built interactive experiences using...
tim8540
- Oct 27, 2020
- 2 min
How has Grayscale Marketing demonstrated social media innovation in our previous work?
To us, innovation is any new process activated in the marketplace that is more effective than the original, and as a consequence produces...
tim8540
- Oct 14, 2020
- 1 min
What is Grayscale Marketing's philosophy on how insights can help inform creative?
To us, the answer lies in understanding people first, then human nature, and specific engagement metrics. Better understanding where a...
tim8540
- Sep 9, 2020
- 1 min
What’s Grayscale Marketing's approach to and philosophy on community management?
Our view is that most brands could be better neighbors. They talk “at” their audience and not “with” them. They only post when they want...
tim8540
- Sep 7, 2020
- 6 min
WHAT IS INFLUENCER MARKETING? GUIDE ON GROWING YOUR BUSINESS
Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...
tim8540
- Aug 17, 2020
- 1 min
Grayscale Marketing's experience in live event coverage?
(i.e. red carpet events/premieres, festivals, industry events, etc) We have extensive experience in live event coverage including red...
tim8540
- Jul 15, 2020
- 2 min
How does Grayscale Marketing define ROI from a social media perspective in the past?
As corny as it sounds, social media serves as a powerful tool for building relationships – and relationships really are difficult things...
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