How To Sell More Tickets To Your Event or Concert
Impression = Awareness = Engagement = Traffic = Sales Why are impressions important in event marketing? Impressions help to build buzz...
top of page
JOIN THE GANG!
SR. PROJECT MANAGER
Search
tim8540
Mar 22, 20234 min read
Best Practices for Marketing Fairs, Festivals, and Rodeos.
Are you organizing a live event that sells tickets and want to ensure that your marketing and advertising efforts are effective? Look no...
tim8540
Mar 2, 20234 min read
Maximizing Profitability in Live Event Ticketing: The Importance of Margin and Cost per Acquisition
Live event ticketing can be a lucrative business, but it requires careful attention to key metrics such as margin and cost per...
tim8540
Nov 17, 20226 min read
CNBC Contribution On Secondary Ticket Marketing Following Taylor Swift On Sale Cancellation
This year’s average ticket was $108 - ALMOST 18% higher than 2019's average price of $92 - Tim Gray Taylor Swift fans are not having a...
tim8540
Feb 10, 202211 min read
Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
tim8540
Dec 29, 20211 min read
How iOS 15 Impacts Your Email Marketing Statistics
Apple's iOS 15 includes the release of Mail Privacy Protection for the Apple Mail app. This new feature will have a significant impact on...
tim8540
Dec 21, 20215 min read
Why Is TikTok the Biggest Social Media Opportunity of 2022?
It was an ordinary night in 2020 when rising country artist Andrew Jannakos’ life would change forever. Andrew’s (now) wife, Katie...
tim8540
Nov 23, 20216 min read
How To Build a 90-Day Digital Marketing Plan
Why do most “marketing plans” fail? The truth is, many marketing plans either fail completely or just don’t produce the results the...
tim8540
Jul 8, 20216 min read
Should Email Marketers Be Worried About Apple’s iOS15?
In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release...
tim8540
May 18, 20211 min read
Warner Chappell Launches New Website!
Warner Chappell Production Music, the production music arm of Warner Chappell has launched an incredible new website with the help of Graysc
tim8540
Feb 10, 20211 min read
What’s Grayscale Marketing's approach to developing and adapting content for social media?
Our approach begins with an in-depth discovery to research and gather data, complete a client audit, and complete a competitive...
tim8540
Jan 7, 202110 min read
How Apple’s iOS 14 Release May Affect Your Facebook Ads and Reporting
Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel....
tim8540
Nov 27, 20208 min read
HOW DOES INSTAGRAM WORK? EVERYTHING YOU NEED TO KNOW
There is no denying that Instagram has been at the center of consumer attention across the world for the last several years. In fact,...
tim8540
Nov 13, 20202 min read
What is Grayscale Marketing's experience with creation of AR experiences for social campaigns?
Our team has designed AR within Lens Studio utilizing Snapchat’s premade materials as well as built interactive experiences using...
tim8540
Oct 27, 20202 min read
How has Grayscale Marketing demonstrated social media innovation in our previous work?
To us, innovation is any new process activated in the marketplace that is more effective than the original, and as a consequence produces...
tim8540
Oct 14, 20201 min read
What is Grayscale Marketing's philosophy on how insights can help inform creative?
To us, the answer lies in understanding people first, then human nature, and specific engagement metrics. Better understanding where a...
tim8540
Sep 9, 20201 min read
What’s Grayscale Marketing's approach to and philosophy on community management?
Our view is that most brands could be better neighbors. They talk “at” their audience and not “with” them. They only post when they want...
tim8540
Sep 7, 20206 min read
WHAT IS INFLUENCER MARKETING? GUIDE ON GROWING YOUR BUSINESS
Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...
tim8540
Aug 17, 20201 min read
Grayscale Marketing's experience in live event coverage?
(i.e. red carpet events/premieres, festivals, industry events, etc) We have extensive experience in live event coverage including red...
tim8540
Jul 15, 20202 min read
How does Grayscale Marketing define ROI from a social media perspective in the past?
As corny as it sounds, social media serves as a powerful tool for building relationships – and relationships really are difficult things...
bottom of page