top of page
Blog





How Much Should I Allocate for Marketing and Advertising in My Annual Budget?
Welcome to the world of marketing budgets and how they can work wonders for your business. It's like having a financial roadmap to guide...
Sep 14, 20233 min read


Email Marketing for Entertainment Brands
Let's dive into the exciting world of email marketing and how it can work wonders for your entertainment brand. We're talking about a...
Aug 24, 20232 min read


Blog Writing Tips and Best Practice
| Tools for Blog Topic Research trends.google.com https://answerthepublic.com/ | TIPS FOR WRITING BLOGS Use headings to your benefit:...
Aug 10, 20232 min read


HOW TO DEVELOP A BRAND VOICE FOR YOUR BUSINESS
| Introduction: It’s out goal to help define your brand voice, we need to understand your company's ethos, mission, and vision from the...
Jul 28, 20235 min read


18 Guerilla Marketing Tactics To Increase Event Ticket Sales
Guerilla Marketing is an unconventional marketing strategy that involves using creative and unexpected methods to promote concerts. In...
Apr 12, 20233 min read


How To Sell More Tickets To Your Event or Concert
Impression = Awareness = Engagement = Traffic = Sales Why are impressions important in event marketing? Impressions help to build buzz...
Mar 31, 20236 min read


Best Practices for Marketing Fairs, Festivals, and Rodeos.
Are you organizing a live event that sells tickets and want to ensure that your marketing and advertising efforts are effective? Look no...
Mar 23, 20234 min read


Maximizing Profitability in Live Event Ticketing: The Importance of Margin and Cost per Acquisition
Live event ticketing can be a lucrative business, but it requires careful attention to key metrics such as margin and cost per...
Mar 2, 20234 min read


SEO Best Practices in 2023
SEO, or search engine optimization, is important for several reasons: Increased visibility: SEO helps websites to appear higher in the...
Feb 14, 20235 min read


Top 100 Examples of Chat-GPT Prompts
"Write a short story about a robot that becomes self-aware" "Generate a conversation between a customer and a customer service...
Jan 27, 20234 min read


14 AI Applications To Use In 2023
So, what is AI? AI or Artificial Intelligence is the simulation of human intelligence processes by machines, especially computer systems....
Jan 26, 20234 min read


11 Marketing Trends in 2023
Examples, how to implement, and why each is important to your marketing this year. Influencer marketing: Partnering with social media...
Jan 24, 20234 min read


How will AI impact marketing in 2023?
AI is revolutionizing the field of marketing, and its impact is only set to increase in 2023. Here are some of the ways in which AI is...
Dec 15, 20222 min read


How to write effective prompts for ChatGPT
Innovative prompts are a powerful tool for getting the most effective responses from a language model like ChatGPT. By crafting...
Nov 30, 20224 min read


How is AI (Artificial Intelligence) Impacting The Live Entertainment Industry
Artificial intelligence (AI) is revolutionizing the live entertainment industry by enhancing the overall experience for audiences and...
Nov 18, 20222 min read


CNBC Contribution On Secondary Ticket Marketing Following Taylor Swift On Sale Cancellation
This year’s average ticket was $108 - ALMOST 18% higher than 2019's average price of $92 - Tim Gray Taylor Swift fans are not having a...
Nov 17, 20226 min read


GRAYSCALE MARKETING TURNS 7, CELEBRATES BEST IN BUSINESS AWARD
NASHVILLE, October 10th, 2022 - Grayscale Marketing, an industry leader in event marketing and communication services based in Nashville,...
Oct 11, 20221 min read


Tim Gray, Grayscale Marketing CEO, wins Spirit Of S.O.L.I.D. Award
The Society of Leaders in Development (SOLID) celebrated its 25th anniversary on Thursday night (Sept. 22) with a black tie gala at...
Sep 27, 20222 min read


Society Of Leaders In Development announce, CEO, Tim Gray has won the Spirit of SOLID award.
On September 22, SOLID, Society Of Leaders In Development, a Nashville based music industry 501c3, is going to be hosting their 25th...
Sep 6, 20221 min read


Grayscale Marketing is a finalists for 2022 Next Awards
The Nashville Entrepreneur Center’s Next Awards celebrates the achievements of those who dug deep, adapted, and created new opportunities...
Jul 14, 20221 min read


2022 Best in Business Awards Winner
Grayscale Marketing has won the Nashville Business Journal's 2022 Best In Business Award in the 1-25 employee category, and the agency...
Jun 2, 20221 min read


5 Essentials to Create an Engaging Landing Page
Whether you’re trying to collect leads, drive sales, or do something else entirely, landing pages do what your website can’t by honing in...
Mar 11, 20225 min read


Grayscale Marketing Listed in the Nashville Business Journal's Awards
Grayscale Marketing has been listed as one of The Nashville Business Journal's Best In Business for the 4th year in a row. Read the full...
Mar 8, 20221 min read


Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
Feb 10, 202211 min read


How iOS 15 Impacts Your Email Marketing Statistics
Apple's iOS 15 includes the release of Mail Privacy Protection for the Apple Mail app. This new feature will have a significant impact on...
Dec 29, 20211 min read


Why Is TikTok the Biggest Social Media Opportunity of 2022?
It was an ordinary night in 2020 when rising country artist Andrew Jannakos’ life would change forever. Andrew’s (now) wife, Katie...
Dec 21, 20215 min read


How To Build a 90-Day Digital Marketing Plan
Why do most “marketing plans” fail? The truth is, many marketing plans either fail completely or just don’t produce the results the...
Nov 23, 20216 min read


5 Best Branding Specialists in Nashville, TN
Grayscale Marketing has been named one of the 5 Best Branding Specialists in Nashville, TN by Kev's Best. Below is their list of the top...
Nov 9, 20211 min read


Best Advertising Agencies in Nashville
Grayscale Marketing was again ranked TOP 10 Advertising Agencies by Expertise out of 110 agencies in Nashville, TN. We were ranked as an...
Oct 11, 20212 min read


Tim Gray Named to MusicRow Magazine's 2021 InCharge List
Tim Gray Named to MusicRow Magazine's 2021 InCharge List
Aug 4, 20212 min read


Grayscale Marketing Interviewed by Country Aircheck
Tim Gray, Agency CEO, was recently asked to contribute to a Country Aircheck article concerning Email Marketing alongside other industry...
Jul 30, 20211 min read
![Grayscale Marketing Celebrates 1 Million Event Tickets Sold [Interview]](https://static.wixstatic.com/media/380960_a037aea1666a4b64a662a130b43c04c2~mv2.jpg/v1/fill/w_333,h_250,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/380960_a037aea1666a4b64a662a130b43c04c2~mv2.webp)
![Grayscale Marketing Celebrates 1 Million Event Tickets Sold [Interview]](https://static.wixstatic.com/media/380960_a037aea1666a4b64a662a130b43c04c2~mv2.jpg/v1/fill/w_473,h_355,fp_0.50_0.50,q_90,enc_avif,quality_auto/380960_a037aea1666a4b64a662a130b43c04c2~mv2.webp)
Grayscale Marketing Celebrates 1 Million Event Tickets Sold [Interview]
Grayscale Marketing, the Nashville-based marketing company behind popular music venues, festivals, artists, conferences and more, is...
Jul 16, 20217 min read


Should Email Marketers Be Worried About Apple’s iOS15?
In early June, Apple announced its new privacy protections in iOS 15, iPadOS 15, macOS Monterey, and watchOS8, stating in a press release...
Jul 8, 20216 min read


Google is ending third party tracking cookies!
Google announced in January 2020 that it would eliminate third-party cookies from Chrome by 2022. The company promised to use those two...
Jun 22, 20212 min read


Haiti Prime Minister Launches New Book
Grayscale is helping to tell the amazing untold story of a Haitian entrepreneur, Laurent S. Lamothe, who accidentally became Prime...
Jun 4, 20211 min read


How to segment your email marketing audiences.
There are times when you’ll want to send an email to your entire list, but by segmenting users and taking advantage of segmentation tools...
Jun 3, 20212 min read


Warner Chappell Launches New Website!
Warner Chappell Production Music, the production music arm of Warner Chappell has launched an incredible new website with the help of Graysc
May 19, 20211 min read


2020 Best in Business Awards
The judges have deliberated, and the Nashville Business Journal announced their 2020 Best in Business Awards finalists and Grayscale...
Mar 12, 20201 min read


Grayscale celebrates 500,000 event tickets sold and 4 year anniversary!
This week our team celebrated 500,000 Tickets Sold and our 4-Year Business Anniversary! “Grayscale Marketing, an award-winning,...
Oct 24, 20192 min read


Grayscale Marketing Partners up with Pilgrimage Fest
Grayscale Marketing has again partnered up with Pilgrimage Festival in Franklin, TN. The agency has helped to align several brand...
Jul 10, 20191 min read


GRAYSCALE MARKETING ANNOUNCES INAUGURAL SCHOLARSHIP
NASHVILLE, TN June 19th, 2019 - Grayscale Marketing, an advertising, public relations, publicity, and marketing firm based in Nashville,...
Jun 19, 20191 min read


Grayscale Marketing earns 1 Million in Profit
Grayscale Marketing has earned its music festival client SunFest, a West Palm Beach, FL music festival, over $1,000,000 in profit from...
Jun 4, 20191 min read


Grayscale Marketing signs Heartland Stampede Music Festival
Grayscale Marketing has signed Heartland Stampede Music Festival. The agency has taken on the task of social media marketing, logo...
May 28, 20191 min read


Grayscale Marketing signs Kessler Presents in Austin, TX
Grayscale Marketing has signed Kessler Presents to the agency roster.
May 13, 20191 min read


Grayscale Marketing has signed The Kessler Theater
Grayscale Marketing has signed The Kessler Theater to the agency roster.
Apr 18, 20191 min read


Grayscale Marketing signs Hemp History Week
Grayscale Marketing has signed Hemp History Week, the longest standing Hemp event in the world.
Apr 2, 20191 min read


Grayscale Marketing signs Dancefestopia Music Fest
Grayscale Marketing has added EDM music festival Dancefestopia to the agency roster!
Mar 26, 20191 min read


Grayscale Marketing signs Tumbleweed Country Music Festival
Grayscale Marketing signs Tumbleweed Country Music Festival
Mar 6, 20191 min read


SunFest Announces 2019 Lineup
Our client, Sunfest, has announced their 2019 festival lineup.
Feb 13, 20191 min read


Old Settlers Music Festival Make USA Today's Top 10 List!
Our client, Old Settlers Music Festival has been listed as a Top 10 music festival for 2019 amid festivals including Burning Man,...
Feb 13, 20191 min read
bottom of page