Maximizing Profitability in Live Event Ticketing: The Importance of Margin and Cost per Acquisition
Live event ticketing can be a lucrative business, but it requires careful attention to key metrics such as margin and cost per...
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tim8540
- Feb 10, 2022
- 11 min
Best Practices for Email List Segmentation for Events
No one likes getting irrelevant emails in their inbox. If a message isn’t a good fit for your recipient, they are more likely than ever...
tim8540
- Nov 23, 2021
- 6 min
How To Build a 90-Day Digital Marketing Plan
Why do most “marketing plans” fail? The truth is, many marketing plans either fail completely or just don’t produce the results the...
tim8540
- Feb 10, 2021
- 1 min
What’s Grayscale Marketing's approach to developing and adapting content for social media?
Our approach begins with an in-depth discovery to research and gather data, complete a client audit, and complete a competitive...
tim8540
- Sep 7, 2020
- 6 min
WHAT IS INFLUENCER MARKETING? GUIDE ON GROWING YOUR BUSINESS
Marketing and the places we give most of our attention to have dramatically changed over the past decade (our attention has really been...
tim8540
- Jul 15, 2020
- 2 min
How does Grayscale Marketing define ROI from a social media perspective in the past?
As corny as it sounds, social media serves as a powerful tool for building relationships – and relationships really are difficult things...
tim8540
- Nov 1, 2018
- 3 min
How Trustworthy is Your Brand?
Trustworthiness. An idea we’ve had instilled in us since birth. It’s an essential aspect of everyday relationships, helping to establish...
tim8540
- Jun 19, 2018
- 2 min
Grayscale Marketing Adds COO
Nashville-Based Firm Grayscale Marketing Continues Growth and Expansion NASHVILLE, Tenn (June 12, 2018) – Grayscale Marketing, an...
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