Facebook isn't YouTube, YouTube isn't Search and Search isn't Snapchat.
Marketers must understand every nuance of consumer behavior, with detailed insights provided by the publisher.
Mobile screens are a different landscape than desktop computing.
Advertisers are concerned about getting at least 2-second views on their sponsored videos, which is the industry-standard minimum threshold to be considered a "viewable" video ad impression, but that can be a lifetime on Facebook.
People scroll through the mobile News Feed 41% faster than they do on desktop.
Despite endless effort and deep expertise, no mobile platform has proven it can sustain run-of-the-mill 30-second spots at the scale TV once provided.
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