6 Tips For Small Business Marketers
Facebook isn't YouTube, YouTube isn't Search and Search isn't Snapchat.
Marketers must understand every nuance of consumer behavior, with detailed insights provided by the publisher.
Mobile screens are a different landscape than desktop computing.
Advertisers are concerned about getting at least 2-second views on their sponsored videos, which is the industry-standard minimum threshold to be considered a "viewable" video ad impression, but that can be a lifetime on Facebook.
People scroll through the mobile News Feed 41% faster than they do on desktop.
Despite endless effort and deep expertise, no mobile platform has proven it can sustain run-of-the-mill 30-second spots at the scale TV once provided.